Utrecht MartechFest 2023

Discover standout sessions from the September 2023 Martech Festival in Utrecht. This emailexpert hub library category showcases thought leadership, innovations, and strategic insights at the intersection of marketing and technology.

Meet our Presenters

We've gathered some of the top experts in the field to discuss this topic. With years of experience between them, they're well-equipped to offer invaluable insights and perspectives.

Alan Thorpe

Alan Thorpe

Chief Growth Hero, iota-ML

Alex Marco

Alex Marco

Founder, Advanceful

Anna Levitin

Anna Levitin

Email & Marketing Operations Lead, Powtoon

Anoop Teja Piratla

Anoop Teja Piratla

AVP - Growth and Expansion at Netcore, Netcore

Aparna Sundaresh

Aparna Sundaresh

Global Chief Marketing and Digital Officer

Beata Linz

Beata Linz

Brand – Digital – Email Marketing Consultant | Global CRM Director, Beata Linz x Adbirds

Bjoern Koester

Bjoern Koester

Chief Executive Officer, Webstrategy GmbH

Christopher Marriott

Christopher Marriott

President, EmailConnect

Chryso Savva

Chryso Savva

Founder & CEO, Stronde

David Morris

David Morris

Head of Business Development, NYCAP3D

Dela Quist

Dela Quist

Founder, Alchemy Worx

Dennis Galejski

Dennis Galejski

Deputy Head of Audiovisual Rights International, DFL Deutsche Fußball Liga GmbH

Eline van der Vorm

Eline van der Vorm

Implementation Manager, DMARC Advisor

Faithful Adia

Faithful Adia

Marketing Automation Lead, HelloFresh

Fernando Rubino Pereira

Fernando Rubino Pereira

Global Email Marketing Manager, Canyon Bicycles GmbH

Frans Riemersma

Frans Riemersma

Founder, MartechTribe

Ian Truscott

Ian Truscott

CMO

Jamshed Mughal

Jamshed Mughal

SVP, Global Head of Strategy & Services, Marigold

Jaroslaw Rozanski

Jaroslaw Rozanski

Founder, Wide Angle

Jeff Boachi

Jeff Boachi

Digital Marketing Lead, Guy's and St Thomas Hospital

John Sadeghipoor

John Sadeghipoor

Director of Marketing, Free People Europe, Free People

Jordie van Rijn

Jordie van Rijn

Founder, emailmonday

Kaspar Szymanski

Kaspar Szymanski

Founder, SearchBrothers

Kath Pay

Kath Pay

Founder, Holistic Email Marketing

Kevin Steba

Kevin Steba

Co-founder, SEINō

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Sessions

Opening Welcome Keynote Martech Festival 2023

Richard Thomas Udeme Ukutt

Protecting your brand messaging with PostNL

Eline van der Vorm Koen Wackers

The Perfect Combination: GenAI and Persuasion Strategies for Unbeatable A/B Tests

Kath Pay

Algorithm War - Beyond the Hype, Unmasking the AI & ML Super-Heroes within CRM to Restore Bottom Line Balance.

Alan Thorpe

ESP Migration - Why even bother?

Anna Levitin

The Quest to Cookieless: Email towards Multichannel Success

Beata Linz

How the Collision of CDPs and ESPs is Driving the Next Phase of ESP Evolution

Christopher Marriott

Mastering Stakeholder Marketing: Bundesliga's Approach to B2B and B2B2C Communications

Bjoern Koester Dennis Galejski

Surviving SEO disasters - listen & learn from SEO catastrophes

Kaspar Szymanski

Create ART with MarTech

Ian Truscott

Increase your turnover from email marketing with the use of a CDP

Tristan Albersen

How to master your Marketing KPI’s and objectives: Tracking, reporting, and optimising your campaign towards your objectives

Kevin Steba Sandy Kartopawiro

Referral Marketing with Agile: Your Path to Scalable Growth

Faithful Adia

Strategic Marketing Automation Brain Training

Jordie van Rijn Michael Straathof

Are your marketing tools lying to you?

Pavel Pola

Unleashing the Potential of AI: Retail Pricing Strategies and Waste Reduction in the Supply Chain

Kiran Gange

A look at Authentication and Why it Matters

Kath Pay Lars Sandbergen Raymond Dijkxhoorn Udeme Ukutt

Atomatization of Martech

Frans Riemersma

Growing your First Party Database: Why, How and the mistakes to avoid

John Sadeghipoor Laura Paterson Melle Staelenberg Suzanna Chaplin

Avoiding fractures in CX

Mia Papanicolaou

Award Winning Omnichannel & Paid Media Strategies

Jeff Boachi

The attribution dilemma

Dela Quist

The PitchFest!

Kisha Anderson Lars Sandbergen Lucas Freriks Oliver Wolfs Tim Bout

Unlocking Multichannel Audience Engagement with Spotler Social: Elevate Your Social Media Management Game!

Tim Bout

Back to the future of global marketing

Payal Arora