Utrecht MartechFest 2023

Discover standout sessions from the September 2023 Martech Festival in Utrecht. This emailexpert hub library category showcases thought leadership, innovations, and strategic insights at the intersection of marketing and technology.

Meet our Presenters

We've gathered some of the top experts in the field to discuss this topic. With years of experience between them, they're well-equipped to offer invaluable insights and perspectives.

Tristan Albersen

Tristan Albersen

E-mail marketing specialist & Senior Marketing Professional, Spotler

Udeme Ukutt

Udeme Ukutt

Email Deliverability, Digital Messaging Standards & Email Governance

Vicente Del Valle Papić

Vicente Del Valle Papić

Senior Manager Marketing Ecommerce Retention at PUMA North America (US&CA), Puma

Wendy Werve

Wendy Werve

Chief Marketing Officer, Marigold

Michael Straathof

Michael Straathof

100EMAIL

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Sessions

Opening Welcome Keynote Martech Festival 2023

Richard Thomas

Udeme Ukutt

Protecting your brand messaging with PostNL

Eline van der Vorm

Koen Wackers

The Perfect Combination: GenAI and Persuasion Strategies for Unbeatable A/B Tests

Kath Pay

Algorithm War - Beyond the Hype, Unmasking the AI & ML Super-Heroes within CRM to Restore Bottom Line Balance.

Alan Thorpe

ESP Migration - Why even bother?

Anna Levitin

The Quest to Cookieless: Email towards Multichannel Success

Beata Linz

How the Collision of CDPs and ESPs is Driving the Next Phase of ESP Evolution

Christopher Marriott

Mastering Stakeholder Marketing: Bundesliga's Approach to B2B and B2B2C Communications

Bjoern Koester

Dennis Galejski

Surviving SEO disasters - listen & learn from SEO catastrophes

Kaspar Szymanski

Create ART with MarTech

Ian Truscott

Increase your turnover from email marketing with the use of a CDP

Tristan Albersen

How to master your Marketing KPI’s and objectives: Tracking, reporting, and optimising your campaign towards your objectives

Kevin Steba

Sandy Kartopawiro

Referral Marketing with Agile: Your Path to Scalable Growth

Faithful Adia

Strategic Marketing Automation Brain Training

Jordie van Rijn

Michael Straathof

Are your marketing tools lying to you?

Pavel Pola

Unleashing the Potential of AI: Retail Pricing Strategies and Waste Reduction in the Supply Chain

Kiran Gange

A look at Authentication and Why it Matters

Kath Pay

Lars Sandbergen

Raymond Dijkxhoorn

Udeme Ukutt

Atomatization of Martech

Frans Riemersma

Growing your First Party Database: Why, How and the mistakes to avoid

John Sadeghipoor

Laura Paterson

Melle Staelenberg

Suzanna Chaplin

Avoiding fractures in CX

Mia Papanicolaou

Award Winning Omnichannel & Paid Media Strategies

Jeff Boachi

The attribution dilemma

Dela Quist

The PitchFest!

Kisha Anderson

Lars Sandbergen

Lucas Freriks

Oliver Wolfs

Tim Bout

Unlocking Multichannel Audience Engagement with Spotler Social: Elevate Your Social Media Management Game!

Tim Bout

Back to the future of global marketing

Payal Arora

It's time to level up your skills

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