The Case Of The Missing Positioning: A B2B Detective Story
A Session by Najmah Salam (Digital Marketing Trainer, We Are Digital)
About this Session
The product was great. The team, excellent. There’s only one problem - no one understands what the company does.
When the chips are down, there’s only one thing a marketer can do - investigate.
Put on a trilby and pull up your collars as Najmah walks through a case study in unpicking a complex product and finding the perfect positioning and messaging that overturned a company’s strategic direction.
Speaker:
Najmah Salam, Digital Marketing Trainer, We Are Digital
