Martechs Role in B2B Customer Journey Mapping
A Session by Dennis Galejski , Ian Truscott and Wendy Werve
About this Session
In this panel discussion, industry experts will delve into the crucial role of martech in customer journey mapping. They will explore how martech tools and analytics can be effectively utilised to map and optimise the customer journey, ultimately delivering a seamless and personalized experience. Attendees will gain valuable insights into understanding customer touchpoints, measuring attribution, and leveraging data to enhance their marketing strategies.
Leave with actionable insights and strategies to optimize your marketing efforts, enhance customer experiences, and drive business growth. Don't miss this opportunity to learn from industry experts and stay ahead in the rapidly evolving world of martech.
Speakers:
Wendy Werve, Chief Marketing Officer, Marigold;
Dennis Galejski, Deputy Head of Audiovisual Rights International at DFL Deutsche Fußball Liga GmbH;
Riaz Kanani, Founder, Radiate B2B;
Ian Truscott, Founder Rockstar CMO & CMO, Spotler Group
