IP and Domain Decisions for Email Programs
A Session by Jennifer Nespola Lantz , LB Blair , Brad Gurley and Emily Thrasher
About this Session
Do I need a dedicated IP or a shared IP? I need to change up my domains, should I create a new subdomain, a new domain, or create something similar so it looks like my domain? What even is a sending domain? These are just a few questions that are asked so very often from senders trying to navigate the decisions around how their email program should be set up, when the setup needs to be changed, and how? Understanding what should support your program can also help you determine which provider is best for you.
Speakers:
Jennifer Nespola Lantz, VP of Industry Relations and Deliverability at Kickbox;
Brad Gurley, Email Deliverability & Compliance Pro, Industry Leader;
LoriBeth Blair, Founder, Platonic Ideal;
Emily Thrasher, Senior Email Delivery Consultant, SendGrid, Twilio
