Increase your turnover from email marketing with the use of a CDP
A Session by Tristan Albersen (E-mail marketing specialist & Senior Marketing Professional, Spotler)
About this Session
In the presentation, Tristan Albersen discusses the importance of email marketing with the use of a Customer Data Platform to increase your turnover. VVV Texel has converted their old-fashioned image of folder racks and route maps into an advanced booking platform. They use e-mail marketing with a CDP to inform their target group of information, promotion, bookings, knowledge and advice. By using smart 'forgotten shopping cart' emails and win-back campaigns, they achieve great results.
Speaker:
Tristan Albersen, Email marketing & CDP specialist, Spotler
