How to Nail a Product Launch Email Campaign?
A Session by Fernando Rubino Pereira (Global Email Marketing Manager, Canyon Bicycles GmbH)
About this Session
Introducing a new product to the market can present many challenges, and a bit unpredictable its successful or not. However, during my presentation, I can demonstrate how we achieved one of our most successful email marketing campaigns at Canyon Bicycles. I will showcase each step, starting from the teaser phase up until the post-purchase email. By sharing these insights, you can be inspired to implement them in your next product launch campaign.
Speaker:
Fernando Rubino Pereira, Global Email Marketing Manager, Canyon Bicycles GmbH
