

How to master your Marketing KPI’s and objectives: Tracking, reporting, and optimising your campaign towards your objectives
A Session by Kevin Steba and Sandy Kartopawiro
About this Session
Attendees will gain practical insights into marketing analytics methods, such as tracking and reporting across multiple channels, understanding user journeys, and preparing campaign data effectively.
This workshop aims to equip attendees with hands-on knowledge and practical tools to optimize their data-driven marketing strategies and improve their campaign outcomes. It offers an opportunity for attendees to engage in rich discussions, ask questions, and receive personalized advice on their marketing analytics challenges to enable them to turn big data into even bigger results.
Speakers:
Kevin Steba, Co-Founder, SEINō
Sandy Kartopawiro, COO & Co-Founder, SEINō