Christopher Marriott

How the Collision of CDPs and ESPs is Driving the Next Phase of ESP Evolution

A Session by Christopher Marriott (President, EmailConnect)

About this Session

The collision of Customer Data Platforms (CDPs) with Email Service Providers (ESPs) has had a major impact on the marketing world, fundamentally shifting the perceptions and expectations of buyers. Traditional strategies are being recalibrated as the lines within the vendor landscape become remarkably dynamic and fluid.

Modern buyers, informed and well-versed in the capabilities of various platforms, desire the consolidation of CDP features directly within the ESP platforms. They demand advanced segmentation, personalized communication, and real-time engagement offered by CDPs to become an inherent part of the ESPs. This increasing demand symbolizes a major shift in the way these platforms are viewed, and how they will evolve.

Moving forward, the evolution of ESP platforms will be accelerated not by the providers themselves, but by the user's desire to have CDP features integrated natively into these platforms. The aspirations of the buyers are pulling the strings, steering ESPs towards a future where they are more versatile, adaptive, and customer-centric than ever before.

This transformative change driven by the union of CDPs and ESPs will play a crucial role in determining the winners and the losers at the more complex enterprise ESP level. Being able to enhance ESP offerings by intelligently integrating CDP capabilities will be a key factor. Firms that can anticipate this shift and embrace it, will likely emerge as innovators and leaders, reaping the rewards of their foresight.

Those who fail to respond to this evolutionary trend, on the other hand, run the risk of being left behind, becoming relics in the rapidly changing world of email marketing. The impact of this monumental shift cannot be underestimated. It is set to profoundly reshape the vendor line-up for email marketing, herald a new age of innovation, and redefine the battleground for market supremacy.

Speaker:

Christopher Marriott, President, EmailConnect

About The Presenter

Christopher Marriott

Christopher Marriott

President, EmailConnect

Christopher Marriott

Location

Cinema Kinepolis Jaarbeurs Utrecht

Cinema Kinepolis Jaarbeurs Utrecht

Jaarbeursboulevard 300, Utrecht