ESP Migration - Why even bother?

Join the session to learn more about: - 5 red flags to look for in your current provider - How to define the right time for email platform migration - ESP evaluation: who needs to be involved - CMO-CTO-CFO - how to convince everyone and interrupt the endless approval process I’ll be sharing my ESP migration experience - how long it takes and how to measure the success of the migration.

Check integrations with the current martech stack. Ensure the new platform has integrations with essential tools used by the team. Set clear naming convention and document One thing at a time: don’t combine migration with building new design, copy, and creating additional sequences. Migrate existing activities first.

Speaker:

Anna Levitin, Email Marketing Specialist at Powtoon