Emails Role in Omnichannel B2B Lead Nurturing
A Session by Kisha Anderson , Najmah Salam and Taylor Raffa
About this Session
It is often said that email is the only channel marketers truly own. In this panel discussion we will explore how you nurture a b2b relationship using email and how that fits in with the omnichannel experience. Touching on topics like lead scoring, drip campaigns and how you target segments of prospects to move them through the funnel, where email fits in with the other touchpoints.
Panelists:
Taylor Raffa, Mass Email Team Lead, Semrush;
Najmah Salam, Digital Marketing Trainer, We Are Digital;
Kisha Anderson, Founder, EmailArtisan;
Anna Levitin, Email Marketing Specialist at Powtoon
