Alice Spencer Anne Sophie Marsh Kiersti Esparza Lauren Meyer

Between art and science: Managing ambiguity as an email deliverability expert.

A Session by Alice Spencer , Anne Sophie Marsh , Kiersti Esparza and Lauren Meyer

About this Session

This panel will explore how to navigate increasingly ambiguous email metrics and how to define success in this ’new world'. Our experts from a range of industry-leading organizations will discuss finding the balance between art and science in managing the 'grey zones' as a deliverability expert. 

We’ll talk about deliverability boundaries and share strategies for educating stakeholders and how to build strong internal relationships. This session will highlight the evolving role of deliverability experts in shaping email strategy. 

Speakers:

Martina Lipp, Marketing Consultant and Advisor;

Anne Sophie Marsh, Senior Deliverability Consultant, Iterable;

Alice Spencer, Senior Manager, Deliverability Services, Ometria;

Kiersti Esparza, Email Delivery & Operations, Email Platforms, Klaviyo;

Lauren Meyer, Chief Marketing Officer, SocketLabs

About The Presenters

Alice Spencer

Alice Spencer

Senior Manager, Deliverability Services, Ometria

Alice Spencer

Anne Sophie Marsh

Anne Sophie Marsh

Senior Deliverability Consultant, Iterable

Anne Sophie Marsh

Kiersti Esparza

Kiersti Esparza

Email Delivery & Operations, Email Platforms, Klaviyo

Kiersti Esparza

Lauren Meyer

Lauren Meyer

Chief Marketing Officer, SocketLabs

Lauren Meyer

Moderators

Martina Lipp

Martina Lipp

Marketing Consultant and Advisor, Martina Lipp Consulting

Location

The Rosarium Amsterdam

The Rosarium Amsterdam

Amstelpark 1, Europaboulevard, Amsterdam