Award Winning Omnichannel & Paid Media Strategies
A Session by Jeff Boachi (Digital Marketing Lead, Guy's and St Thomas Hospital)
About this Session
First hand experience on mitigating digital acquisition risk, and leaning into new ad tech to support this and supplement more traditional digital channels. User behaviour for the modern consumer will also be a talking point.
We'll also be going over appropriate measurement strategies throughout a marketing funnel, to ensure project owners/sponsors don't 'throw the baby out with the bath water' when assessing performance.
Speaker:
Jeff Boachi, Digital Marketing Lead for Guy's and St Thomas Hospital, NHS
