Casper Ackermann

I have been working in digital marketing since 2013. My career began at a Danish IT hosting company, where I spent three years managing paid social, content marketing, and email marketing. In 2016, I founded an agency and quickly decided to specialize exclusively in email marketing. What fascinated me about email marketing and marketing automation was the ability to leverage deep, subscriber-level data to drive measurable performance. By combining data-driven insights with performance marketing principles, we scaled the agency significantly. Within five years, we had grown into a leading team of email marketing experts, helping startups, scaleups, and established brands optimize their email marketing, automation, and CRM strategies. In 2023, the Northern European digital agency s360 acquired a third of our company to expand its marketing automation and CRM capabilities. About 1.5 years later, s360 completed the acquisition, integrating our expertise into their broader service offering. Following the merger, I transitioned into the role of Senior Director & Head of Marketing Automation at s360, where I now lead the marketing automation division. My role includes working directly with some of s360’s largest clients, managing a team of 15+ specialists, driving product development, and representing s360 as a speaker and industry expert at conferences. Experience as a marketing automation speaker/expert Speaker at K:LDN Conference, London Speaker at By The Numbers @ Klaviyo, Boston Contributing author – Markedsføring: Teori og Praksis Featured guest on several email marketing podcasts Contributor to international marketing blogs (e.g., Stripo.email) Guest lecturer – Copenhagen Business School (CBS), Denmark Guest lecturer – International Business College, Denmark Speaker at Ehandelsdagen (Day of Ecommerce), Denmark Speaker at MarketingCamp, Denmark Speaker at Email Summit, Denmark Speaker at the Danish Chamber of Commerce Speaker at EmailExpo, Denmark Speaker at AI Marketing Conference 2024, Denmark