Alice Cornell

AliceCornell

About this Presenter

With over 20 years of experience in the email space, Alice has worked with some of the biggest senders in the world (and some of the smallest!), becoming a renowned thought leader in the world of email deliverability.

Reaching the inbox is not always as easy as it sounds, but, implemented well, email is cost efficient, effective, easy to measure and personalise, and can become a core communication channel that allows you to build a relationship with your users and achieve your business goals, whatever your business model.

Alice will help you navigate the pitfalls and perils of consent, data protection, authentication, key industry best practices and building brand voice to create an email program that really speaks to your users.

Sessions

Power in Your Hands: Owning Your Email Infrastructure

Alice Cornell Maarten Oelering Matthew Grove Steve Tuck

Lightning talk: how to protect your brand from abuse

Alice Cornell

Deliverability Best Practices in 2022

Alice Cornell Kieran Cooper Matt McFee Chuck Swenberg

Rapid response: how agility in a crisis is crucial for Change.org’s mission

Alice Cornell Pascale Fraser-Carroll